Selling A Lawn Care Business

When selling a lawn care business, in the end the goal is always to close the sale. It doesn’t even matter how much time you spend with a lawn care client. If you don’t close the sale, all your efforts would have gone to waste.

The key, of course, is to start off selling a lawn care business with a great presentation. Yet, even having the catchiest, interesting, and unique presentation won’t do you much good if somewhere along the way you lose the client.

They say: “We’ll call you.” Or “we’ll let you know.” Or “we’ll think about it.” All of that add up to potential loss, which means you failed when selling your lawn care business.

So how do you become successful at selling your lawn care business? How do you arrive at the successful close after the great presentation? Is there some kind of secret formula to follow?

Believe it or not, selling a lawn care business is not that difficult a task to tackle. It only takes gumption and some amount of understanding of what your client wants. Here’s what you do:

The first rule of selling a lawn care business is to lead your client with a series of easy, small yes answers that will lead up to the big yes. One method of achieving this is through the use of the tie-down.

Selling a Lawn Care Business with Tie-Down

This method of selling a lawn care business is traditionally categorized into four distinct styles, including standard, inverted, internal, and tag-on.

While using any of these four types may help you close the sale, you may want to avoid sounding like a slick salesperson by mixing styles a bit.

Below are some tie-downs that you might find useful when selling a lawn care business:

• Aren’t they?
• Aren’t you?
• Can’t you?
• Couldn’t it?
• Doesn’t it?
• Don’t you agree?
• Don’t we?
• Shouldn’t it?
• Wouldn’t it?
• Haven’t they?
• Hasn’t he?
• Hasn’t she?
• Isn’t it?
• Isn’t that right?
• Didn’t it?
• Wasn’t it?
• Won’t they?
• Won’t you?

In standard tie-downs, these tags are used at the end of each sentence. Here’s an example:

The quality of the lawn service is important, isn’t it? If what you said is true according to how the client sees it, won’t that person agree? And when they agree that some quality of your product or service meets their needs, they’ve moved closer to buying it, haven’t they?

Selling a lawn care business is an art. To close a sale, all it takes is to ask the right questions in order to get your client to say yes to some minor truth.

And when you get them to say the minor yes replies that will lead to the final yes. The final sale is nothing more than the sum total of all your minor yes replies, isn’t that right?

The other styles of tie-down are merely variations of the standard version. For instance, the inverted tie-down uses the tags at the beginning of the sentence.